PENGARUH CELEBRITY ENDORSER, SERVICE CONVENIENCE DAN VARIETY SEEKING TERHADAP PERILAKU BRAND SWITCHING (Survey Pada Pelanggan Restoran KFC yang Beralih Menjadi Pelanggan Mcdonald’s)

Meilinda, Sarah (2022) PENGARUH CELEBRITY ENDORSER, SERVICE CONVENIENCE DAN VARIETY SEEKING TERHADAP PERILAKU BRAND SWITCHING (Survey Pada Pelanggan Restoran KFC yang Beralih Menjadi Pelanggan Mcdonald’s). Diploma thesis, Universitas INABA.

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