Analisis Swot dengan IFE & EFE dan busines model canvas pada budidaya burung kicau di kabupaten bandung

Bird keeping and breeding is a livestock business with significant economic, social, and cultural value, particularly in Bandung Regency. This study aims to analyze internal and external factors, map the Business Model Canvas (BMC), and formulate development strategies for songbird breeding businesses. Using a descriptive qualitative approach and case study method, data were collected from five songbird breeders selected through purposive sampling through observation, in-depth interviews, and documentation. Data were analyzed using SWOT, IFE, EFE, and BMC. The results showed IFE and EFE scores of 2.91 and 2.81, respectively, indicating moderate internal and external positions. The SWOT coordinates (1.47; 1.17) placed the business in Quadrant I, supporting an aggressive growth strategy. The main strength was superior breeding stock (0.60), while the main weakness was the absence of financial records (0.20). The main opportunity was the growing bird-keeping hobby (0.60), while competition represented the main threat (0.28). Recommended strategies include digital marketing, bird contests, community participation, financial record-keeping, alternative feed suppliers, and standardized pricing.