Kamila, Tazkia Aulia (2025) Penggunaan Second AccountInstagram sebagai Ruang Aman Generasi Z di Kota Bandung. Jurnal Ilmu Komunikasi, Sosial dan Humaniora, 4 (3). pp. 225-242.
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Abstract
Digital technology has made social media an important part of Generation Z's daily communication. Instagram is one of the most popular platforms, many users still prefer Second Accounts even though the platform provides the Close Friends feature. This study aims to analyze the use of Instagram Second Accounts as a Safe Space and the practice of virtual dramaturgy among Generation Z in Bandung. A qualitative approach with a case study method was used, applying Erving Goffman's dramaturgical theory. Data were collected through indepth interviews with five Generation Z participants who actively use Second Accounts. The findings show that Second Accounts provide a safer and more comfortable space for users to share personal experiences, emotions, and daily activities with a limited audience. The study also found that first and Second Accounts reflect virtual dramaturgy, where the first account functions as the front stage to present a positive public image, while the Second Account serves as the back stage for more authentic self-expression. Although Instagram offers the Close Friends feature, all participants preferred Second Accounts because they provide greater privacy. This study concludes that Second Accounts function as both a Safe Space and a strategy for managing digital identity among Generation Z.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | S1 (Sarjana) > Ilmu Komunikasi |
| Depositing User: | Editor Perpus Inaba |
| Date Deposited: | 02 Nov 2026 06:32 |
| Last Modified: | 02 Nov 2026 06:32 |
| URI: | https://repository.inaba.ac.id/id/eprint/1546 |
