From Sales to Value: Pengaruh Pertumbuhan Penjualan, Profitabilitas, dan Peluang Investasi terhadap Valuasi Saham Properti

This study examines the influence of Sales Growth, profitability, and investment opportunities on stock valuation, proxied by the Price-to-Earnings Ratio (PER), in the property and real estate sector listed on the Indonesia Stock Exchange during the 2018–2025 period. Using a quantitative, descriptiveverificative approach with secondary data from eight purposively selected companies, the analysis employs multiple linear regression after satisfying the classical assumption tests. The findings reveal that Sales Growth has a significant positive partial effect on PER, while Net Profit Margin and Investment Opportunity Set do not demonstrate significant individual effects. However, simultaneously, all three variables collectively influence PER. These results highlight that revenue growth is the primary driver of stock valuation in the property sector, while the combined assessment of financial ratios remains essential as a comprehensive evaluation framework for corporate growth strategies.