STRATEGI PENGEMBANGAN BISNIS OPII KOPI MEMANFAATKAN ANALISIS SWOT (IFAS DAN EFAS) SERTA LEAN CANVAS

OPII KOPI is a coffee-based MSME in Pontianak, West Kalimantan, that faces increasing business competition. This study aims to formulate a business development strategy using SWOT analysis (IFAS and EFAS) and the Lean Canvas approach. The research employeda descriptive qualitative method with a case study design, using interviews, observations, and documentation for data collection. The findings show that OPII KOPI has implemented all nine Lean Canvas elements, although several challenges remain, including inconsistent raw materials, limited menu variations, ineffective promotion,and low digital technology utilization. The IFAS and EFAS scores were 2.95 and 2.93, indicating strong internal and external positions. The SWOT analysis placed the business in Quadrant I (Aggressive Strategy), suggesting substantial growth potential. Recommended strategies include improving product quality, expanding digital marketing, strengthening financial management, diversifying products, and building stronger customer relationships to enhance competitiveness and business sustainability.