ANALISIS SWOT MANAJEMEN SUMBER DAYA MANUSIA DALAMMENINGKATKAN KINERJA DAN LOYALITAS GURU

Education plays a fundamental role in shaping the quality of a nation’s human resources, in which effective teacher governance becomes a key instrument for achieving optimal learning outcomes.This study aims to analyze the application of SWOT analysis within Human Resource Development Management (HRDM) as a strategic approach to enhancing teacher performance and loyalty in a private school in Bandung. Using a quantitative descriptive method, the study evaluates organizational strengths, weaknesses, opportunities, and threats based on data collected from 10 teachers through Likert-scale questionnaires, observations, and interviews. The Internal Factor Analysis Summary (IFAS) produced a score of 3.55, indicating strong internal conditions supported by teacher competence and high work commitment. Meanwhile, the External Factor Analysis Summary (EFAS) yielded a score of 3.60, reflecting the institution’s ability to capitalize on opportunities such as government support and technological progress. With internal and external coordinate values of 0.85 and 1.20 respectively, the institution is positioned in Quadrant I (S–O), suggesting an aggressive growth strategy to sustainably improve teacher performance and loyalty.