Hanifah Jauhary, Zakiyah Aulia Sabrina (2025) The Relationship Between Social Identity and Individual Involvement in the Community Toward a Sense of Community: My Day Indonesia at the Day6 Forever Young 2025 Jakarta Concert. International Journal of Marketing & Human Resource Research, 7 (1). pp. 29-42.
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Abstract
This research investigates the psychosocial dynamics within the My day Indonesia fan community of Day6 triggered by widespread dissatisfaction with the "Day6 Forever Young 2025" concert promoter, a phenomenon feared to undermine internal cohesion.The study aims to examine the correlations among Social Identity, Individual Involvement, and Sense of Community in this challenging situation.Using a quantitative approach, the study surveyed 100 respondents selected via probability sampling (Slovin’s formula, 10% error margin) from a population of 8,469 participants in the Jakarta concert. Parametric statistical testing revealed that both independent variables were significantly positively associated with the dependent variable. Specifically, Social Identity showed a strong correlation with Sense of Community (r = 0.725; p < 0.05), whereas Individual Involvement showed a moderate correlation (r = 0.515; p < 0.05). The simultaneous analysis further confirmed a significant collective relationship (r = 0.730; p < 0.05). These findings emphasize that in times of crisis, a strong sense of identity and active individual engagement are pivotal in preserving the bond and togetherness of the My Day Indonesia community.
| Item Type: | Article |
|---|---|
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology |
| Divisions: | S1 (Sarjana) > Psikologi |
| Depositing User: | Editor Perpus Inaba |
| Date Deposited: | 13 Oct 2026 08:30 |
| Last Modified: | 13 Oct 2026 08:30 |
| URI: | https://repository.inaba.ac.id/id/eprint/1408 |
