DIGITAL PUBLIC RELATIONS MANAGEMENT IN EDUCATIONAL CONTENT ON THE INSTAGRAM ACCOUNT @DISHUT_JABART

This study examines the management of Digital Public Relations in delivering educational content through the Instagram account @dishut_jabar. The research is motivated by the increasing role of social media as a strategic communication tool for public institutions in disseminating information and educating the public. The objective of this study is to analyze how digital public relations strategies are planned, implemented, and evaluated in educational content management. This research employs a qualitativedescriptive method with data collected through content analysis, documentation, and literature review. The findings indicate that @dishut_jabar applies digital public relations management through structured content planning, consistent messaging, and interactive engagement with audiences. Educational content is designed to be informative, visually appealing, and aligned with institutional objectives. The study concludes that effective digital public relations management on Instagram can enhance public understanding, engagement, and trust toward government institutions